Nature Based Solutions - Implementation Models Database

Pioneer Case

Green Roof Deal

A short description of the NBS project

The Green Deal Groene Daken (Green Deal Green Roofs) is a cross-sectoral initiative that aims to upscale the implementation of green roofs, whilst at the same time remove barriers that inhibit the implementation of Green Roofs. The focus of the project is twofold. First, the creation of businessmodels (the incentive to invest in a green roof is lacking). Secondly, build upon practical experiences through pilot studies to test and further develop these businessmodels (and awareness raising). Other involved parties are the national government, municipalities, water authorities, insurance companies, other companies, banks, foundations, knowledge institutions and industry associations. The overall ambition of the project is to deal with the (increasing) heavy rainfal and decreasing 1 in urban areas Stage 1: development of new businessmodels Stage 2 praticical experiments on seven topics: - Differentation in taxation - Labels for buildings - 1 - Mindset - Spatial laws and regulations - Innovations - Rules of thumb and models

NBS Implementation context
Location Netherlands,
Status Works stage
Dates 2014-2015: studies and conceptuel develoment of business models 2016-2019: practical development and experimentation
Description of the NBS
NBS Scale object (building, etc.)
NBS Impacts scale object (building, etc.)
Urban density/ Soil consumption medium
Combined with other(s) environmental friendly solution(s)?
if other
NBS Typology
Open the NBS Solution Explorer
NBS Uban Challenges
Climate Issues Climate mitigation
Climate adaptation
Other 0;
Urban water management and quality Urban water management and quality
Flood management
Other 0
Air Quality Air quality at district/city scale
Air quality locally
Other 0
Urban Space and Biodiversity Biodiversity
Urban space design
Urban space management
Other 0;
Urban Regeneration and Soil Air quality at district/city scale
Other 0
Resource efficiency Food, energy and water
Raw materials
Other 0;
Public health and well-being Acustic
Quality of life
Other 0;
Environmental justice and social cohesion Environmental Justice: Recognition
Environmental Justice: Procedural Justice
Environmental Justice: Distributional Justice
Environmental Justice: Capabilities
Environmental Justice: Responsibility
Social Cohesion
Other 0;
Urban planning and governance Urban planning and form
Governance in planning
Other 0;
People Security Control of crimes
Control of extraordinary events
Other 0;
Green economy Circular economy
Bioeconomy activities
Direct economic value of NBS
Other 0;
Stakeholder and Governance
Who Started this initiative? A private stakeholder
Contracting Authority The Ministry of Economic Affairs with the Stichting uitvoering Green Deal but there are many other sub and side projects. The project is too complex to capture in these answering categories
Project manager (leader and main partners): entities names, and know-how involved Stichting uitvoering Green Deal which is led and coordinated by various project partners with different backgrounds (ecologist, water authority, SMEs working on environmental/green projects etc)
Who (else) was involved in the project ? (Inhabitants, local association, etc.) Government: Minisitry of Economic Affairs, Ministry of Spatial Planning and the Environment, the province of Noord-Brabant, several municipalities, Vereniging GDO, Water authority Amstel, Gooi en Vecht, Aa en Maas, de Dommel, and Vechtstromen Branche associations: VEBIDAK, Vereniging Bouwwerk Begroeners, VHG branchevereniging van ondernemers in het groenBedrijven: Leven op Daken, BTL Nederland, Mastum Daksystemen, Nelen & Schuurmans, Optigroen, Sempergreen, Van der Tol Groep, Zinco Benelux and Atelier GroenBlauw Knowledge organisations: Amsterdam Rainproof, NIOO, Stichting Roof Update, VIBA-Expo, de Vlinderstichting
More detail on the process and the role of the different stakeholders (How did it happen?) Citizens and companies that purchase or invest in green roofs. These actors play a role in the pilot projects as buyers of green roofs and/ or as receivers of information about the opportunities to buy/ invest in a green roof
OPTIONAL Considering the actual impacts, who are the primary beneficiaries of the project. Citizens and municipalities
Cluster Governance Model Description
cluster5_network_governanceCollaborative_governanceA wide variety of partners is involved in the project, each of them having 'a stake' in the increased implementation of green roofs. Together they share and combine knowledge and coordinate actions
Global Estimated cost of the project
Cluster cluster4_public_private
Description of the financing mechanism The project is financed by several partners: the Ministry of Economic Affairs, municipalities, companies, knowledge institutions and industry associations
Business Model
Class Type Description
OrganizationalDevelop scale-up solutionsDevelopment of new businessmodels through e.g. taxation
Temporal Factor
Expected time for the NBS to be fully effective after its implementation medium (between 2 to 5 years)
Expected life time of the intervention more than 30
Already feedbacks on the project? In case, the project has already been adapted to new requisites, please explain the modifications brought
Success and limiting factors
Process Enablers
Class Subclass Type Description
Economy_driversConditions_for_new_business_models_and_finance_schemesCreating incentives Awareness Raising
Process Inhibitors
Class Subclass Type Description
What makes this project a pioneer?
Field The_challenge(s)_targeted
Brief description of the innovativeness It seeks solutions to public issues through private contributions/ investments
Has the project received a prize, an award?
Has the project received a media coverage? (in reviews, in press, etc.) Media coverage in Dutch:
IM Keywords
  • green roof

  • development of new business models