Nature Based Solutions - Implementation Models Database

Reasoned or no-use of chemical fertilizers and pesticides, No management (as a way of management)

Gewildgroei and Living Pavement

A short description of the NSB

At the moment, the government in the Netherlands spends a relatively large amount of time and money on removing weeds and maintaining planted vegetation. At the same time the use of pesticides is forbidden in the city. Gewildgroei (ïdesired weedsÍ) is an initiative that seeks to increase the appreciation of weeds and plants that grow spontaneously in urban areas. It is initiated by two brothers with the aim at changing the reputation of these weeds by calling them ïdesirable wild vegetationÍ. Another aim of the project is to create awareness amongst municipalities concerning the value of weeds. The initiators argue that we need to cooperate with, rather than against nature. An increase of vegetation in urban areas has a positive effect on biodiversity, it decreases the flooding risk and heat island effects and will improve air quality, increasing the quality of living in urban areas.The initiators also have a company ïLiving PavementÍ by which they fund their campaigning activities. Living Pavement sells permeable tiles that permit the spontaneous growth of vegetation. Citizens can become ambassadors of Gewildgroei when they buy paving stones. Some municipalities buy large quantities to implement them in public areas. A source of income for the foundation are funds. The foundation has got a broad range of partners, including municipalities, NGOÍs, foundations, funds, private companies, researchers and housing corporations.

NBS Implementation context
Location The Netherlands
Status (from - to) Project delivered (2013-2017)
NBS Scale Object (streets, etc.) Neighbourhood City
NBS Impacts scale Object (streets, etc.) Neighbourhood City
Urban density/ Soil consumption High (dense city center, etc.) Medium
NBS Typology

NBS Uban Challenges
Climate Issues Climate mitigation
Climate adaptation
Other 0
Urban water management and quality Urban water management and quality
Flood management
Other 0
Air Quality Air quality at district/city scale
Air quality locally
Other 0
Urban Space and Biodiversity Biodiversity
Urban space design
Urban space management
Other 0
Urban Regeneration and Soil Air quality at district/city scale
Other 0
Resource efficiency Food, energy and water
Raw materials
Other 0
Public health and well-being Acustic
Quality of life
Other 0
Environmental justice and social cohesion Environmental Justice: Recognition
Environmental Justice: Procedural Justice
Environmental Justice: Distributional Justice
Environmental Justice: Capabilities
Environmental Justice: Responsibility
Social Cohesion
Other 0
Urban planning and governance Urban planning and form
Governance in planning
Other 0
People Security Control of crimes
Control of extraordinary events
Other 0
Green economy Circular economy
Bioeconomy activities
Direct economic value of NBS
Other 0
NBS Stakeholders & Governance

Gewildgroei is a private sector initiative founded by a social entrepreneur, ‘Living Pavement’.  Gewildgroei cooperates with local governments, other companies and NGO’s.

Initial actors (Leaders) Market Private sector Social enterprises/social entrepreneurs
Involved actors Governments Local government/municipality Semi-government organizations / institutions, Community NGOÍs / CSOÍs / interest groups Citizens, Market Private sector Social enterprises / social entrepreneurs
Ecological scale Local scale green area
Governance model CLUSTER 5: Network Governance Collaborative governance
NBS Financial aspects

The initiative is supported by funds and sells paving stones that permit the spontaneous vegetation to grow in order to finance their projects. Citizens can become ambassadors of Gewildgroei when they buy paving stones.

Global (estimated) cost of the project -
Financing mechanism Funds provided by non-governmental organizationCLUSTER 3: Citizen inclusion Volunteering
NBS Business Models Archetype
Technological Substitute with renewables and natural processes
Social Non applicable
Organisational Develop scale-up solutions
NBS Success and limiting factors
Process enablers
Knowledge Generation of evidence Lesson learnt through implemented projects Research on benefits, Awareness NBS ambassadors
Governance Self- governance Grassroots innovations and transition initiatives
Economy Self-financing and self-management
Process inibitors
Knowledge -
Governance Institutional barriers Lack of flexibility of decision making structures
Economy Perception of the benefits Under appreciation of non-economic benefits
IM Keywords
  • Collaborative governance

  • Local scale green area

  • Funds provided by non-governmental organization

  • Volunteering

  • Substitute with renewables and natural processes

  • Develop scale-up solutions